Social Media Metrics Calculator: Organic and Paid

Analyze and Optimize Your Social Media Performance With Trusted Calculations

Organic Metrics

Metric	Input	Explanation
Reach		Total unique users who saw your content
Impressions		Total times your content was displayed
Followers		Number of account followers
Likes		Total likes on your content
Comments		Total comments on your content
Shares		Total shares of your content
Saves		Total saves of your content
Link Clicks		Total link clicks on your content

Calculate Organic Metrics

Results

• Engagement Rate by Reach:
  ((Likes + Comments + Shares + Saves + Link Clicks) ÷ Reach) × 100
• Engagement Rate by Impressions:
  ((Likes + Comments + Shares + Saves + Link Clicks) ÷ Impressions) × 100
• Engagement Rate by Followers:
  ((Likes + Comments + Shares + Saves + Link Clicks) ÷ Followers) × 100
• Discovery Rate:
  (Shares ÷ Reach) × 100
• Click Rate:
  (Link Clicks ÷ Reach) × 100

Paid Metrics

Metric	Input	Explanation
Impressions		Total ad/ad set/campaign impressions
Clicks		Total clicks
Results		Total results
Spend		Total ad/ad set/campaign spend

Calculate Paid Metrics

Results

• CTR:
  (Clicks ÷ Impressions) × 100
• CPC:
  Spend ÷ Clicks
• CPR:
  Spend ÷ Results